Research and analyze the marketing theory of KCB gear oil pu

Research and analysis of the marketing theory of KCB gear oil pump, and the correct use of these theories is a key link for an enterprise to formulate development strategy, the main engine plant in the development of less detours, must be guided by the theory.

First, the main points of KCB gear pump marketing at home and abroad

KCB gear oil pump industry is a branch of petroleum industry, because this kind of tool is designed for oilfield production service, the market has certain limitations, its marketing theory research is still a blank at present.

I through the investigation of domestic KCB gear oil pump manufacturers, and the marketing methods of foreign manufacturers were analyzed, through summary, research, I think, the current KCB gear oil pump marketing mainly has the following views.

(1) the view of promoting sales by service

People who hold this view believe that users buy gear oil pump in order to obtain the use value of KCB gear oil pump and good after-sales service, so strive to provide users with high quality products and excellent service is the key to expand market sales.

Some large foreign companies, such as Shell Seus Company, radar company and so on mostly hold this view.

They in the product marketing to the demand of KCB gear oil pump users as the guide, pay great attention to technology, service brand establishment, always with the best products and high-quality integrated service to win the trust of users.

In the process of marketing, they generally do not use the price war, the sales network throughout is not many, quality win, with technical services to drive product sales strategy makes the company KCB gear oil pump in the international market has achieved good results, in addition, they are some complex block oil field and offshore oilfields in our country have also made obvious effect.

(2) the view of relationship marketing

Those who hold this view believe that KCB gear oil pump products have been standardized products, the quality difference is not very big, to further improve the quality of products will only increase the cost of production enterprises, the impact on the sales will not very big, but in our country the KCB gear oil pump sales, purchasing and not fully market-oriented operation, affected by the policy and external environmental factors is more,

The size of the market share is more closely related to the relationship between users and enterprises.

In the market sales of KCB gear oil pump, we should deal with all aspects of the relationship in the primary position of marketing.

Many domestic KCB gear pump large production enterprises are holding similar views.

Take the 388 factory as an example, under the condition that the product quality and varieties have not changed greatly, the factory strengthened the relationship marketing with a production plant of Shengli Oilfield, which made its sales volume increase by 10% at a time.

(3) Increase the view of channels

According to those who hold this view, KCB gear pumps are widely used geographically, and the geology of each field is different, and this difference is not fully understood by the production company.

Production enterprises can not set up marketing network in each oil production plant in each oil field, poor information, channels are not smooth caused marketing difficulties, the use of all available sales channels, the preparation of a more close sales network is the best choice to expand the marketing of KCB gear pump this product.

(4) Low cost view

In the eyes of many small and medium-sized KCB gear pump manufacturers, the price factor is the key to their market sales.

They noted that although many oil Yang implementation of the KCB gear pump procurement price, but in the real operation process, the various oil production plants still hope or secretly reached a discount procurement agreement with the manufacturer, the low price of producers are more likely to get the favor of users.

Reducing production costs is an important way to expand market share in a market that has already been carved up.

 

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