In recent years, the competition of stainless steel gear oil

In recent years, the rapid development of China's petroleum machinery industry, some products appear the situation of oversupply, gear oil pump as a core tool of oilfield development, market competition is particularly fierce, how to survive in the competition and development of each production enterprises are trying to solve the problem.

Based on the investigation of the international and domestic gear oil pump markets, this paper analyzes the characteristics of the domestic and foreign gear oil pump markets, draws on the successful marketing experience of domestic and foreign petroleum machinery enterprises, uses a variety of marketing theories, combined with the characteristics of the main machine factory, and puts forward targeted marketing strategies and strategies.

Botou Oil Pump Plant mainly uses comparative method and national standard method in the research process.

In the research process, I summarized the basic point of view of gear oil pump marketing according to the marketing methods of gear oil pump enterprises at home and abroad, and put forward a new idea of related marketing according to the marketing experience of the main engine plant, which enriched the marketing channels of oil pump. In the research process,

Always put the total factory in the gear oil pump production, research and development of the leading position, and in the domestic and international environment carries on the analysis of gear oil pump production and marketing, marketing of total factory next development direction, on behalf of the direction of the gear oil pump marketing development in our country, for other gear oil pump production enterprise also has the reference value,

It is divided into four parts. In the first part, the market situation and industry competition of stainless steel oil pump are analyzed, and the marketing situation of gear oil pump abroad is summarized.

The second part analyzes and introduces the marketing viewpoint of gear oil pump at home and abroad and the marketing theory of gear oil pump, which lays a theoretical foundation for analyzing the current situation and marketing countermeasures. The third part analyzes the marketing situation, internal conditions and the marketing environment of gear oil pump in the main engine plant.

Analyzed has important effect on gear oil pump marketing policy environment, technology environment, the influence of the main competitors and after joining the WTO, and the total factory the strengths, weaknesses, opportunities and threats of the fourth part has carried on the detailed study, according to the above analysis, theory with practice, put forward the marketing strategy and strategy of total factory,

It is hoped that these countermeasures can bring beneficial help to the next development of the general machine factory.