What are the marketing theories of NYP high viscosity oil pu

In practice, there are many marketing theories of oil pumps, which are summarized as follows

(1) Marketing mix theory

The marketing mix is the comprehensive marketing plan of the enterprise, that is, the enterprise for the NYP high viscosity pump market needs to control the various marketing factors to optimize the combination and comprehensive use, so that the coordinated development, develop strengths and avoid weaknesses, give play to the advantages, in order to better achieve the marketing objectives.

There are many marketing factors that enterprises can control, but there are four basic factors.

Product, price, channel and promotion, referred to as the 4P marketing group, is the appropriate combination and collocation of the four "P", the enterprise marketing advantage, to a large extent, take the advantage of faster than the group of stations rather than a single strategy advantage;

The competitive position and operating characteristics of the enterprise in the target market are fully reflected through the characteristics of the marketing mix strategy.

Marketing mix has four characteristics: one is controllability, enterprises can according to the needs of the market, can control the 4P factors for reasonable use and collocation.

The second is dynamic. In the ever-changing market with ever-changing demands, enterprises must adjust the structure and strategy of the marketing mix of high viscosity oil pumps in time, so as to maintain a dynamic change relationship between the marketing mix and environmental changes.

Third, the conformity, we should not only pay attention to the overall combination of 4P, but also deal with the internal combination of major factors.

Fourth, integrity, to maintain the four factors of coordination, consistency, play the overall function.

When using the marketing mix of oil pump, we should follow four principles. First, we should regard the marketing mix of oil pump as a system engineering, and carry out comprehensive consideration, overall planning, reasonable preparation and optimal combination.

Second, due to time, place, product, market and easy, with pertinence.

Third, we must take the demand of oil fields as the center and cannot deviate from the direction.

Fourthly, the marketing mix should play a specific role in a specific period, and the effect should be qualitatively analyzed.

(2) Relationship marketing theory

In the atmosphere of increasingly perfect market economy and global economic integration, enterprises are in the social and economic environment. The core of their marketing activities is to correctly deal with the relationship among consumers, competitors, suppliers, distributors, government agencies, communities and other public. That is to say,

Relation marketing (RelationshipMarketing) has become the key of Roots oil pump marketing, plays an important role.

Relationship marketing, which is also called consulting sales marketing, relationship management, human management, it is a trade marketing is symmetrical, is the enterprise with customers, distributors, dealers, suppliers, etc to establish, maintain and strengthen relations, through the mutual exchange and deliver the goods together, make the relevant parties to realize the floorboard of the marketing of their own marketing purposes.

Philip Kotler calls it "the art of creating a closer working relationship and interdependence between two people."

The goal of relationship marketing is to form a long-term interdependent relationship with customers, develop the continuous communication between the enterprise and its products and customers, so as to improve brand loyalty, consolidate the market and promote sales.

Relationship marketing takes establishing and developing relationships with all stakeholders as the key variable of enterprise marketing, and taking proper handling of these relationships as the core of enterprise marketing.

The article is provided by Botou oil pump manufacturer.

Reprint please retain the author.