The marketing method of NYP high viscosity pump

1. Quality service

Bethews Corporation is a major U.S. service company that provides products and services to the global oil development and processing industry. Bethews was founded in 1987 as the result of the merger of two long-established oil equipment companies.

In 1996, the company's total sales exceeded $3 billion and it employs about 18,000 people around the world.

The secret of success is to provide customers with the best high viscosity pump products and the highest quality service.

Shell Hughes pump quality can be said to be the leading, the general enterprise is difficult to compete with it.

On the aftermarket side, Shell Hughes takes a follow-up approach, analyzing the suitability of the NYP111 pump for this type of pump before running it down a well, and deploying technicians throughout the process.

To the various requirements of the user, the company can find a way to solve the general, this excellent service for its won a lot of orders.

2. Integrated and comprehensive supporting services

Integrated service is to provide a complete set of services such as engineering design, engineering implementation, product manufacturing and product sales.

Integrated services are services that constantly expand the scope of expertise to meet the needs of oil companies.

At present, more than 70% of the world's oil and gas exploration and production services market is occupied by four major groups, namely Schlumberger, Halliburton, western geophysics and France geophysics.

Their common characteristics are integration and synthesis.

Take Halliburton as an example. From the beginning of the company's establishment, they ensured that the development of oilfield equipment and the users of the equipment, namely the oilfield service operation department, were closely linked from the operational mechanism and organizational structure.

In the 80's, Dowell - Schlumberger, BJ company is also like this, they have their own, considerable scale, advanced berthing pump equipment manufacturing base.

These companies derive most of their economic benefits from oilfield services, and they develop specialized oilfield equipment and materials to ensure that their oilfield operations are cost-effective.

Therefore, their oilfield equipment has strong innovation ability, fast updating speed, and is improved closely following the changes of oilfield construction technology with excellent quality.

When Halliburton's production equipment entered China in the early 1980s, its original intention was not to occupy China's petroleum equipment market, but to focus on China's oilfield technical service market.

Halliburton began to sell its oilfield equipment to China because of the special system of China's oil industry and oilfield equipment manufacturing.

Now they are able to dominate the international market, integration, integrated services is a key factor to win.