NYP high viscosity heavy oil pump competition is increasingl

As currently envisaged, pump manufacturers are with the trend of rapid growth, while the pressure of competition in different industries may not be completely consistent, but the competition process, the role of the way is similar, we can use ha Fei business school professor micheal porter five competitive model to analyze the nature of the competitive forces and industry competition intensity, the five forces are:

Competitors in the same industry, potential competitors, alternative products, buyers and suppliers, the first three are introduced:

(I) Competition among producers

Competition between manufacturers is a dynamic, changing process, as they take a variety of different strategies to catch the attention of the buyer and as they launched a new offensive and defensive operations, each competition, for the price, quality, performance characteristics, customer service, product innovation factors such as emphasis will change too.

In recent years, the market supply and demand of heavy oil pumps has changed greatly, the production scale of heavy oil pumps, manufacturers increase and increase year by year, but the domestic demand for heavy oil pumps has not changed greatly, the market has been in a serious oversupply situation.

In order to obtain the maximum benefit, each manufacturer continues to strengthen the investment in product research and development, after-sales service and marketing, heavy oil pump product research and development has entered the history of the fastest period of development, only structural design patents are more than 20 each year.

Marketing is a variety of ways, manufacturers use all available means to carry out sales work, the domestic market competition has reached a white-hot degree.

 

Several domestic powerful NYP high viscosity pump manufacturers, in the domestic marketing at the same time, has turned to the foreign market, they use their comparative advantages, actively participate in international competition, and has achieved preliminary results.

However, since there is no national trade association in the heavy oil pump industry at present, the competition in the international market still belongs to the competition alone, and even among the domestic producers. How to cooperate in the competition is also a problem that the domestic producers must solve as soon as possible.

(2) Potential entrants

Potential entrants include two parts: first, private enterprises newly entering the heavy oil pump industry;

The second is the international oil giants that will enter the Chinese oil market after China's entry into WTO.

China's heavy oil pump industry is still a high-profit industry, with the continuous progress of machining technology, making the original technical barriers to enter the industry further reduced.

Private enterprises, especially in the near field of private enterprises, according to most of the oilfield entered middle and later periods of the development of our country, the difficulty of mining is more and more big, the personalized demand of the actual in heavy oil pump, using China's petroleum machinery industry processing capacity increasing, many parts can be gained by purchasing the favorable opportunity, take differentiation strategy focus on developing the production of special pump,

With its flexible mechanism and strong support from local governments, it has opened a gap in some special pump markets and constantly nibbled away at the domestic heavy oil pump market.

After the eighth world, international big oil companies have landed in China's oil market.

According to the requirements of WTO rules, China's petroleum machinery products in 2005 must be reduced to a special tariff of less than 8%, cancel the trade protection of petroleum machinery, foreign products can enter the Chinese market freely.

Due to the scale of heavy oil pump production enterprises in China

In terms of capital, technology, personnel quality, marketing experience and other aspects, there is still a lot of gap with the international giants, the entry of foreign products will become inevitable, how to seize the remaining three years of transition period, as soon as possible to develop and expand their own, is a domestic heavy oil pump manufacturers must face an urgent problem to be solved.

(3) Substitutes

The alternatives to heavy oil pumps are those that can replace the current rod production methods.

With the development of oil fields, a variety of Roots oil pumps have been produced.

Existing rodless oil production tools mainly include electric submersible oil pump, hydraulic piston pump, screw pump, etc. These three pumps can solve the production problems of some special oil Wells because of their small volume and large displacement, and have been used in some oil fields, especially in desert or offshore applications.

However, these three kinds of pumps are very difficult to process, have more supporting facilities in the use process, have more strict requirements for working oil Wells, and the cost is relatively high, so they are not used very much in general oil fields, just as a supplement for rod production, and cannot pose a threat to rod production pumps in the short term.

However, the development of oil production technology is very fast. Once the cost of these several kinds of pumps is greatly reduced and the supporting measures of oil production technology keep up with it, the rod-free oil production method can still bring some impact to the rod-free pump. Therefore, attention should be paid to the development of rod-free pump.

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