Integrated marketing plays a key role in NYP high viscosity

In the process of heavy oil pump marketing, the main influencers are the personnel of oilfield scientific research, technical supervision and material procurement department.

Enterprises should take the initiative to communicate with these units and personnel, treat each other with sincerity and trustworthiness, strive for their understanding and support, and rely on their influence to serve the marketing work.

Although the relationship between enterprises and suppliers is inevitably contradictory, the interdependence is more obvious.

Diesel pump enterprises must establish close cooperative relations with suppliers and distributors to win their support to obtain cheap raw materials and wider sales channels.

Philip Kotler argues that;

When all parts of an enterprise work together to serve the interests of customers, the result is integrated marketing.

Integrated marketing takes place at two levels, one is that different marketing functions -- sales force, advertising, product management, market research, etc. -- must work together, and the other is that the Marketing Department must coordinate with the other departments of the enterprise.

The concept of marketing mix emphasizes the importance of the combination of various elements in marketing, and marketing integration is in the same line with it, but it emphasizes more on the relevance between various elements, requiring them to become a unified organism.

On this basis, integrated marketing requires all kinds of marketing elements of the force of the same direction, form a resultant force, jointly for the enterprise's marketing target service.

The concept of integrated marketing has changed the view of marketing activities as a function of enterprise management, but requires all activities to be integrated and coordinated, and strive to serve the interests of customers.

At the same time, it emphasizes the interactive relationship and influence between the enterprise and the market, and strives to discover the potential market and create new markets.

The integrated marketing, which focuses on the common interests of enterprises, customers and society, has the characteristics of integrity and dynamics.

The communication, dialogue and communication between the enterprises and the consumers are particularly important, which is the reform and development of the marketing concept.

Enterprise integrated marketing concept is given the LC pump on constantly want to take the social enterprise, customers, driven by the goal of the common interests of three parties, in order to better coordinate the relationship between the enterprise internal and external systems and activities, on the basis of the marketing concept is increasingly rich and perfect, evolved and developed a kind of more suitable for the concept of modern marketing demand.

This kind of marketing concept is the innovation of the traditional marketing concept, is also the re-structure of the traditional marketing concept, it creates a new system and a new way of thinking, at the same time, it also with a higher starting point, a more perfect structure to provide rich practical theoretical guidance.

1. The concept of integrated marketing breaks the traditional marketing concept.

Because the traditional marketing concept, even though it also mentioned the scope of marketing activities, but basically these management issues are discussed as something other than marketing.

What they require is that the marketing personnel in the implementation of enterprise marketing work must effectively take into account the impact of many related factors, its essence still regards the marketing activities as a function of enterprise management, and does not Philippe these factors are also included as an important part of marketing.

However, integrated marketing requires all the activities of the enterprise to be integrated and coordinated, so as to lay the foundation for work motivation and team spirit, so as to enable the enterprise to move forward along the planned path towards the desired goal.

This requirement makes all departments of the enterprise under the guidance of the concept of integrated marketing of gear pump work together to serve the interests of customers, and the marketing activities of the enterprise become the work of all departments of the enterprise, that is, the so-called marketing non-functionalization.

2.

Integrated marketing emphasizes the dynamic concept.

The concept of integrated marketing has changed the previous approach of analyzing and researching the market from the static point of view, and then trying every means to cater to the market, emphasizing the dynamic concept to actively cater to the challenge of the market of NYP7.0-NYP111-NYP52-NYP160-NYP320 high viscosity heavy oil rotor pump.

More clearly realize the interactive relationship between enterprise and market and influence, no longer simply believe that enterprises must rely on and is limited by the development of the market itself, but rather tell enterprises should be more efforts to find a potential market, to create a new market, because in today's market situation, to create market maybe is much more important than to adapt to the market,

Creating a market is also more active than segmenting and targeting a market.

This dynamic analysis and active creation remains in the enterprise marketing activities of many strategy formulation, especially in order to survive in the dynamic market, the enterprise must establish a positioning strategy to survive in the market environment changes.

This dynamic positioning process requires the enterprise from top to bottom to integrate the action and the strong support of senior leaders can be realized.

In the enterprise in the same way, all work is carried out around the consumer and the premise of more integrated marketing concept emphasizes the use of the information society all means to establish a perfect customer database as much as possible, make the enterprise more clearly what consumers in the use of their products, the aim is to establish and consumer is more strong and close relationship between,

Further strengthen customer loyalty and dependence on the enterprise.

Heavy oil pump in the process must conform to the conditions of economic development and competition in the market the needs of the changing conditions, set up comparatively clear and complete marketing concept, marketing can't take heavy oil pump and unilaterally in isolation as a few people or a division of responsibility, must integrate all resources for marketing services, namely, vigorously carry out integrated marketing.

 

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