Current industry status of high temperature oil pump market

The pump industry is a branch of the petroleum machinery industry. Different from the general consumer market, it is a typical industrial product market with the following characteristics:

(1) The number of buyers is small, but the quantity of oil pump purchase is large

Among them, the marketing personnel of the high temperature oil pump market generally have less contact with customers than the marketing personnel of the consumer market, but the number of customers to buy is much larger than that of the consumer market.

The purchase of high-temperature oil pumps is mostly centralized procurement. Each oil field generally purchases once a month according to the demand of production, with the number of hundreds or thousands of units, and the amount of funds involved is up to millions or tens of millions of yuan.

(2) The seller and the seller are closely related

Due to the smaller number of buyers, large buyers are more important and powerful to the manufacturer of high temperature gear pumps, and they are more closely related to each other.

Manufacturers are often required to provide a variety of high temperature oil pumps required by the enterprise, and they are willing to communicate closely with users to produce the products required by users.

Increasingly, suppliers are expected to attend special seminars held by business customers, manufacturers are always asking business users to inspect new products after they have been developed, and sales are always achieved with suppliers who work closely with buyers on technical specifications and delivery requirements.

(3) The purchasing personnel are more professional, and more decision makers affect the purchase

High temperature oil pump market purchase technology is strong, there are strict requirements on product quality, specifications, performance in all aspects, usually by professional knowledge, trained professional personnel responsible for procurement, which means that industry marketers must provide a lot of data of their products and competitive products, and can accurately grasp.

Compared with the purchase decision of consumers, there are more people who influence the purchase decision of high-temperature oil pump market, including technical experts and senior management personnel.

(4) Strong specificity and high requirements for product quality and service quality

High temperature pump shape slender, length diameter ratio is generally greater than 50 pump holding capacity is relatively small, generally less than 100 square/day, the price of each hot oil pump in thousands to tens of thousands of yuan, in addition to the oil mining industry, other fields have no application value, is the special equipment for oil field production.

Oil production is a high-risk, high-cost industry, with complex production processes, multiple collaborators, and many single-use material inputs, so well maintenance is expensive.

Generally, the maintenance cost of each well in the easy-to-exploit environment on land is 40,000 to 80,000 yuan, while the maintenance cost of each well in the desert or offshore oil field is more than 100,000 yuan, and the maintenance time is longer. Once the oil well needs to be maintained, the loss is great.

Therefore, the user is very strict on the downhole tools, there are any product quality defects can not be used in the well.

High temperature oil pump as a core tool of oil well production, the quality requirements are very harsh.

Many users require that in addition to normal production, the high-temperature oil pump in the well must also ensure a certain safe production cycle. If quality problems occur within the safe production cycle, the supplier must bear part or all the losses.

The timely supply rate of high temperature oil pump is very high.

Because field production is calculated on an hourly basis, suppliers are required to have a high on-time delivery rate.

General conventional pumps must be supplied within a few days after receiving orders, and for special pumps, many manufacturers often require suppliers to deliver products directly to the construction site, and guide the use of, in some cases is calculated by hours of supply time.

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